Dive Brief:

• On May 5, Danish company Genan Inc. will open a state-of-the-art recycling and rubber plant in Houston, Texas. 
• The facility will be capable of handling up to 10 million tires each year at its $140 million plant, making it the largest facility of its kind in the world. 
• The company recycles discarded tires and transforms them into raw rubber and steel. The plant's production process separates the components of the tire to be re-sold to scrap firms and used in the construction of flooring, turf, asphalt and injection molding. 

Dive Insight:

The company intends to collaborate with policymakers to increase tire recycling and to move toward adding rubber to roadways since "this (Genan) asphalt lasts longer than the traditional asphalt mix," according to Genan. A spokesperson for the company says that the roads created using the rubber outlasts roads made from customary materials, and are less expensive to fabricate than the usual components found in standard mixes.