Dive summary:
- Waste Management and William McDonough are partnering to create an initiative that focuses on designing sustainable products and packaging designs.
- This collaborative program combines design, recycling and material science to help manufacturers, producers, retailers and suppliers of packaged goods and products to foster recyclable solutions.
- The Waste Management McDonough Sustainable Innovation Collaborative aims to change products and packaging to reflect ecological concerns that will also be healthy for consumers.
From the article:
"Waste Management sees big business opportunity in turning what would otherwise be waste sent to expensive landfills into materials that can be recovered, sorted and resold."
"The catalyst for the partnership came a month ago, when McDonough and Steiner participated in a "sustainable solutions session" at Fortune Brainstorm Green where participants explored the question, "How do we double America’s recycling rate in five years?"
