Dive Brief:

• Waste Management announced that it is a member of Curbside Value Partnership’s (CVP) “Recycling Partnership.”
• The group focuses on improving curbside recycling throughout the U.S.
• Waste Management’s inclusion into the program is intended to help move CVP forward in its efforts to expand its hold and diversify its industry resources.

Dive Insight:

The CVP program was founded in 2014. Partners include Alcoa, American Chemistry Council, Carton Council, Coca-Cola, Sonoco, and more.

CVP notes the collaboration has yielded positive results and a robust first quarter. The organization's three starting programs are inching more near to providing more than 100,000 roll carts to households.