Dive Brief:
- In Greensboro, NC, a waste management firm called EcoFlo Recycling, established a paint recycling program. The focus of the company's new entity is to promote the reuse and recycling of latex paint.
- "Through the program, EcoFlo will consolidate surplus latex paint collected from household hazardous waste permanent sites and events it operates and reprocess the paint into an intermediate formulation, which can be converted to a usable product by a paint manufacturer," reports the Triad Business Journal.
- EcoFlo is one of the biggest waste management firms in North Carolina, according to the Triad Business Journal.
Dive Insight:
The finished paint product contains up to 80% recycled paint.
According to estimates, the volume of paint gathered in the U.S. is projected to increase 10 times its current rate within the next five years. “This huge increase in the collection of old paint will require new processing facilities, new markets, and the development of new products in order to properly handle all of the paint that is collected,” EcoFlo officials said.
