Dive Brief:

• Two waste industry veterans have penned a book together, The Garbage Man's Guide to Life: How to Get Out of the Dumps.
• The authors each have vast experience in the garbage sector: Norm LeMay transformed his family's trash management business into a $300 million company, helping to change Washington into one of the nation's most efficient states. The other writer, Steven Kaufman, helped form a high-tech firm that created an automated route-tracking system for the waste industry.
• The book offers readers ways to clean up their lives by throwing out the garbage that often obstructs relationships, work, and dreams. The content focuses on seven principles that may be standing in the way of success. 

Dive Insight:

The main points in the book are peppered with references to the waste industry, but that those who aren't necessarily a part of this world will still find useful. We see this reaching "hot gift item" status among industry insiders, being given both from and to those in the business.