Dive summary:
- Recycle Rewards, the owner of the UK branch of Recyclebank, is getting out of the UK market and selling their portion of Recyclebank to Greenredeem, a subsidiary of the UK’s Grundon Waste Management Ltd.
- Greenredeem specializes in reverse vending machines to collect recyclables across the UK.
- The acquisition of the branch of Recyclebank will help Greenredeem provide recycling both at home and outside the home.
From the article:
The former managing director of Recyclebank UK, Andy Watt, has returned to the American business but Rob Crumbie, head of marketing at the business, and who was formerly head of sponsorship at Sainsbury’s, is staying.
Mr Crumbie told letsrecycle.com that Greenredeem would be looking at the opportunities to develop the business over the next few months. And, he confirmed that the company currently is working with four local authorities: the Royal Borough of Windsor and Maidenhead, London borough of Lambeth, Wokingham borough council and Halton council. ...