Dive summary: 

• City officials in Montana were finding it hard to convince residents to recycle until recently when they came up with a program that collects recycling materials all day then donates the profits to charity.
• Since the start of the program the city and their partner, the United Way, have been able to collect 50,000 pounds of recyclables.
• The program works completely off of volenteers, mostly children, "I can get kids to do just about anything as long as they know it's going to help the community and make a positive impact," United Way head Jamie Boyer said.

From the article: 

 Recycling for Montanans' has never been very convenient, but communities across the state have found creative ways to get it done, including in Butte.

The United Way of Butte and Anaconda came up with an idea three years ago to raise funds- set up some recycling dumpsters and collect recyclables all day, than cash it all in for charity. ...