Dive summary:
- Tom’s of Maine, a natural personal care product manufacturer, has launched a new recycling program offering charity gifts or money to any school or non-profit organization when consumers save their old Tom’s of Maine containers and send them in (which Tom’s will also pay for) to be recycled instead of thrown away.
- TerraCycle and Tom’s of Main collect more than 50 different kinds of products and packaging, and has already kept over two billion pieces of trash from going to the landfill, and with its partners, dispersed almost $4.5 million to charity.
- While in the future the incentives will be on a per item basis, to celebrate the launch, the company has announced the Tom's of Maine Less in Landfills Sweepstakes, where participants can earn $1,000 for the non-profit or school of their choice.
From the press release:
Tom's of Maine, a leader in natural oral and personal care products, has partnered with TerraCycle, a recycling and upcycling pioneer, to give a second life to product packaging with the launch of the Tom's of Maine Natural Care Brigade. In keeping with the Tom's of Maine stewardship model, this free collection program enables consumers to keep packaging from all Tom's of Maine products and other brands out of landfills. To celebrate the launch, the company has announced the Tom's of Maine Less in Landfills Sweepstakes, through which Brigade participants can earn $1,000 for the non-profit or school of their choice. ...
