Dive Brief:

• TerraCycle is launching a new car parts recycling program geared toward consumers, mechanics, and repair shops.
• The project is offered as part of the Trenton, NJ-based company’s “Zero Waste Box” collection program.
• The service intends to reduce the volume of automotive parts ending up in landfills.

Dive Insight:

People who own cars or other motorized vehicles like ATVs, snowmobiles, or motorcycles can recycle used parts including serpentine belts, roof racks, gaskets, and similar smaller items. 

For mechanics and car owners, TerraCycle offers a box of their choice of parts. Then, they toss used auto parts into it until it is full. When it is all set and packed with items, it can be sent to TerraCycle. The boxes are aimed at individuals as well as those with a commercial interest in that industry.

TerraCycle has previously launched initiatives that compel consumers to send in hard-to-recycle items. In February, the company announced a partnership with a dog food business that instructed pet owners to send in their used bags of food for recycling. In 2013, the company started a campaign to recycle cigarette butts in the city of Vancouver.