Dive Brief:

• Blake Rupe, a student at the University of Iowa, created a recycling app after spotting massive amounts of trash on the beaches in Mexico.
• Re-APP turns recycling into a competitive game that encourages players to squash rivals by recycling the highest amount of waste.
• The basis of the app is to incorporate players social media accounts into the app, which tracks the items each user recycles in the real world. Each material recycled brings someone closer to the glory of being deemed the “winner."

Dive Insight:

There have been an influx of apps that encourage or simplify recycling. Geared to consumers and businesses, the apps range from eliminating food waste to facilitating scrap metal purchases. Re-APP joins the growing list.