Highlights:
- SodaStream, a maker of make-your-own soft-drink machines with reusable bottles, is building a display that shows the impact of plastic bottles on landfills in the park across from the World of Coca-Cola museum in Atlanta.
- Similar displays have drawn threats of lawsuit from Coca-Cola
- "No one's going to shut us up with a lawyer's letter," SodaStream Chief Executive Officer Daniel Birnbaum said in an interview with Bloomberg
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Displays coincide with aggressive marketing push by SodaStream
From the article:
SodaStream International Ltd. already told Coca-Cola Co. it wouldn't stop using Coke bottles in its marketing. Now SodaStream is taking the fight to the company's front door -- or at least the park across the street from Coke's World of Coca-Cola museum in Atlanta.
On June 22, SodaStream, which sells do-it-yourself soft- drink machines, plans to erect a car-sized cage at Centennial Olympic Park, filled with thousands of used soft-drink bottles and cans. The point: Buying packaged drinks clogs up landfills, while making soda at home helps save the planet.
A similar display at a South Africa airport has drawn threats of a lawsuit by Coca-Cola, the world's largest beverage maker with a market value of about $170 billion, 228 times larger than SodaStream. The upstart uses 30 such displays around the globe to take issue with the waste created by big soda companies.
"No one's going to shut us up with a lawyer's letter," SodaStream Chief Executive Officer Daniel Birnbaum said...
