Dive Summary:

• Sealed Air Corporation has introduced Cryovac LT-1, a shrink sleeve label that separates easily from bottles made of PET plastic and is compatible with existing recycling equipment.
• The new film features a lower density than the 1g/cc industry standard, reducing the amount of waste and contamination as the bottle is processed.
• Sealed Air, a packaging materials company whose brands include Bubble Wrap, Instapak and Shanklin, had a revenue of $7.6 billion in 2012.

From the article:

“Shrink label separation has emerged as one of the greatest challenges for PET recyclers, who battle accumulating waste as a result of high-density labels that sink and ultimately mix with PET bottle flakes,” said Scott Keefauver, marketing manager, Sealed Air Packaging Solutions.

“Cryovac® LT-1 shrink sleeve labels deliver unparalleled performance and sustainability for converters without requiring additional printing, converting or process expenses,” said Keefauver. “By providing our customers with final products that are both functional and appealing, Sealed Air drives value across multiple sectors, including beverages and health and beauty, among others.”