Dive Brief:
- Rubicon Global is using technology to try its hand at shaking up the commercial waste and recycling industry.
- The Atlanta, GA,-based company, launched in 2008, provides haulers with the opportunity to bid on contracts for waste services. Using its cloud software, it helps seek out new ways to divert waste that are personalized for each client.
- This platform allows smaller firms to compete for national contracts they normally they wouldn’t have the chance to acquire.
Dive Insight:
The company’s technology also serves clients with sensors indicating how full their waste bins are, and with maps of the most efficient pickup routes for haulers to reach them.
Rubicon recently raised $30 million in financing. The company plans to use most of its investment to expand its reach. Also on the horizon is the possibility that the firm will dip its toes in residential collection.
