It’s been six months since Waste Management announced its strategic partnership with the eight-year-old recycling incentive program Recyclebank.

Under the terms of the partnership, Recyclebank gets access to the 18 million residential customers within Waste Management’s vast network. In exchange, Waste Management is accessing a proven method of boosting recycling rates.

Since the partnership was announced, Recyclebank has launched its program in a number of California municipalities and plans to roll out to cities in Arkansas this month. Many more deployments made possible through Waste Management are in the works, Recyclebank says.