Dive Brief:
- Republic Services, Inc., a recycling and non-hazardous solid waste management company, launched its re-designed website Monday.
- According to Republic, the revamped website is easier for customers to navigate. It also allows them to create service requests, view customized information, and access the page using a mobile device.
- The new site is part of a cohesive branding strategy that ties the company’s offerings together on a single platform.
Dive Insight:
The website also features Republic's tagline, "We’ll Handle It From Here."™ The solid waste and recycling company announced the integration of a tagline in July 2014. This is the first time throughout the firm’s history that it has used a tagline. Republic Services is also in the middle of transitioning its assets with an updated logo; that phase of re-branding is expected to be complete within the next few years.
