Dive Summary:

• New York City's Mayor Michael Bloomberg, announced a campaign with the tagline "Recycle Everything." 
• The new program promotes a breadth of recycling options, including food waste composting and the recycling of both e-waste and rigid plastics.
• Additional sustainability efforts include the Re-Fashion campaign, a program implemented this year that promotes recycling clothing and textiles in the city.

From the article:

... At a press conference, the mayor said the new program will double the city’s recycling rate to 30 percent by 2017. 

“The bottom line is we can do an awful lot better,” he said. “This saves us money and it dramatically makes the environment that our kids are going to inherit from us better. It’s kind of hard to argue that you shouldn’t do this.” ...