Dive summary:

• Unilever, the maker of Axe, Degree, Suave and Dove deodorants announced it is launching a program to recycle old deodorant cases in 50 high schools and colleges in the U.S.
• Unilever and their partners in the project, Earth911 and Infinity Resources Holdings company, said they want to demonstrate the environmental value of millions of deodorant sticks thrown away as a significant raw material resource.
• The schools collecting the plastic will be rewarded with fundraising opportunities, the recycling companies receive valuable materials and plastics will be kept out of landfills.

From the article:

Recycling resource Earth911, an Infinity Resources Holdings company, and Unilever, the maker of Axe, Degree, Suave and Dove deodorants, today announced a project that will test the hypothesis that deodorant sticks can be economically recycled. The project team, with supporting partners Nextlife and FundingFactory, look to demonstrate that the many millions of deodorant sticks currently thrown in the trash represent a significant raw material resource to communities that recycle plastics.

The project will enlist the help of students within 50 high schools and colleges to collect deodorant sticks for the recycling test. ...