Dive Brief:

• The American Chemistry Council (ACC) announced that Procter & Gamble joined the Flexible Film Recycling Group (FFRG) — a self-funded organization focused on the recovery of flexible polyethylene film, wraps and bags.
• FFRG has backed the Sustainable Packaging Coalitions store drop-off label for plastic film packaging and assisted with film recycling pilot programs nationwide.
• Stephen Sikra, the P&G Research and Development Manager said that optimizing and recovering packaging is a key part of the sustainability mission at the company. 

Dive Insight:

The recycling of post consumer plastic film grew 11%, or by 116 million pounds, in 2013- to reach an estimated 1.14 billion pounds, according to a report. This is the largest annual collection of plastic film materials since the survey started in 2005.

Founding members of the program include Dow Chemical, Chevron Phillips, SC Johnson, ExxonMobil, Berry Plastics, Wisconsin Film and Bag, Sealed Air Corporation, Avangard and Trex.