Dive Brief:
- The compost program in New York City is expanding to a greater number of communities this April, prompting officials to meet last week in Times Square to speak about the new collections.
- During the announcement, officials introduced eight households selected from across the United States that were chosen as part of a campaign to show the world the contents of their trash.
- Including the expanded composting efforts, the organic pilot project has almost 100,000 participants.
Dive Insight:
According to the New York Times, the expanded organic collection will include Bay Ridge, Sunset Park, Windsor Terrace and Park Slope in Brooklyn, and Glendale, Middle Village and Masbeth in Queens. Glad has partnered with Keep America Beautiful to launch an interesting campaign depicting trash. The campaign is a photographic essay which explores the contents of household waste in a unique way.