Dive Brief:

• The city of Phoenix announced a new campaign as a sector of its "Reimagine Phoenix" initiative focusing on finding innovators to create ways to convert waste into resources.
• Phoenix is seeking the expertise of those who can help devise a circular economy by converting waste materials into resources. 
• The city is making efforts to reach a 40% diversion rate by 2020.

Dive Insight:

The city is attempting to confront waste issues involving "challenging" items in the trash, which include furniture, carpeting, cell batteries, paint, palm fronds, mattresses, and household food waste.