Dive summary:
- Officials in Philadelphia have unanimously voted to allow advertisements on the side of the cities garbage trucks and other municipal property.
- City Council President, Darrell L. Clarke, pushed the idea in order to raise money for the city without having to raise taxes.
- The city will start with the garbage trucks then move onto other city property after zoning permission is given.
From the article:
The bill, championed by City Council President Darrell L. Clarke, was passed to help the city raise money without having to hike up taxes.
Clarke announced that he informally heard the administration was going to issue a request for proposals in the next few weeks to place advertising on city vehicles – most likely trash trucks, according to the article.
A spokesman for Philadelphia Mayor Michael Nutter confirmed that the administration was working toward a request for proposals on vehicle advertising, but said there was no set timeline yet. ...
