Dive Brief:
- The Philadelphia Eagles have signed an "extensive" multi-year corporate partnership with Delaware-based Waste Masters Solutions. Financial terms were not disclosed.
- Waste Masters will be a "solution partner" on all recycling and waste disposal at Lincoln Financial Field and the NovaCare Complex training facility.
- The team generates an average of 850 tons of waste per year. Since 2012, the team says it has diverted more than 99% of that waste from landfills.
Dive Insight:
The Eagles are known for their dedication to sustainability on waste and many other fronts. At each game a "Green Team" of volunteers sorts stadium waste into five categories while listening to the game in exchange for incentives. Along with other changes such as corn-based food containers, this work has helped the team strive for zero waste.
In an effort to reduce plastic bottle waste the stadium has now installed water filtration systems and given reusable bottles to staff. The team has also partnered with NRG Energy Inc. to install 11,000 solar panels and 14 wind turbines at the stadium, making it the NFL's largest solar plant.
Sustainability has been a priority throughout the NFL for teams such as the Jaguars and during events like the Super Bowl; Phoenix had an 80% diversion rate during kick-off events leading up to the 2015 game. Over the past 23 years an estimated 155 tons of trash have been recovered at Super Bowls and composting programs have become a recurring feature.