Dive Brief:
- New York City wants to help residents eliminate junk mail from piling up in their homes.
- The city announced a campaign that will allow residents to unsubscribe from mailing lists by connecting citizens to an online portal that allows people to opt out of receiving the mail.
- The free tool was created by GreeNYC, a public education organization focused on education and environmental management.
Dive Insight:
New York City Mayor Bill de Blasio has a goal for NYC to reduce its carbon emissions by 80% by 2050. This is one step toward reaching that goal.
Estimates place the amount of junk mail received by New York City residents alone at 2 billion pieces per year. According to the city, only 32% of junk mail gets discarded into the trash, while 180 million pounds of mail are tossed into landfills. The city estimates the disposal costs associated with junk mail tops $12.5 million per year.
