Dive Summary:
- Novelis (NYSE: NVL) the largest recycling company in the world joins The Atlanta Falcons- the pro football team, to announce the Rise Up & Recycle campaign, which urges the community to explore recycling.
- Another recycling initiative is expected to begin soon, the 'Get Caught in the Act' program will encourage sports fans to go green during games by featuring those who recycle on the Jumbotron, along with receiving a prize.
- Both the company and the team are based in Atlanta, Ga.
From the article:
... Dimitroff also commented on how unique it is for an NFL team to be so proactive about recycling, adding that he's "proud" of the organization's passion about the cause.
“Everyone from the top of the house of the Falcons, from Mr. Blank, to Thomas, to Coach Smith and the players throughout the whole organization are really dedicated to becoming the most sustainable and greenest team in the NFL,” Adler said. “We’re the world’s largest recycler so I think we’re on our way.”
