Dive Brief:

• Nestlé Waters North America's Resource Natural Spring Water brand debuted a new 100% recycled bottle Monday.
• This development makes Resource one of the first premium natural spring water brands in the country to have created a 100% rPET bottle.
• "With its move to a 100% rPET bottle*, resource hopes to focus attention on the uses of rPET, while reinforcing the importance of bottle-to-bottle recycling and increasing awareness and demand for recycled plastic," according to a news release.

Dive Insight:

This is the latest sustainability-related news for Nestle. This includes recently announcing plans for reducing its water consumption in drought-stricken California, following criticism in April for its water bottling operations.

"Nestle Waters has a strong history of sustainable innovation and product stewardship advocacy, and the 100% rPET bottle aims to continue that legacy by increasing awareness of closed-loop recycling," said Debora Fillis Ryba, senior manager of sustainability at Nestle Waters North America.

Last month, Coca-Cola Co. revealed a similar bottle, made from 100% recyclable plant-based materials, touted as the first plant-based bottle in the world. The packaging is close to the traditional PET bottle in appearance, function, and recyclability while providing a lighter carbon footprint.