Dive Brief:
- John Sylvan, the person behind the invention of the coffee pod, regrets creating the popular encapsulated beverages due to their inability to be recycled.
- Sylvan said he agrees with critics that Keurig isn’t working to improve the recyclability of its products.
- Keurig said it set a deadline to offer fully recyclable pods on the market by 2020.
Dive Insight:
Keurig Green Mountain, Keurig’s parent company, said improvements have been made to ensure recyclability of its pods. The company said the capsules have been recyclable since 2006. Critics suggest the products can only be recycled if the pods are physically disassembled by consumers into its separate elements.