Dive Brief:

• Illinois-based International Truck has launched a new initiative called DriverFirst with the goal of helping companies attract and keep more good drivers.
• The trucking industry is currently short an estimated 35,000 to 40,000 drivers, which has severely affected shipping routes and truck sales.
• International has been asking for feedback while designing its product line and has decided to focus on improvements in comfort, safety, productivity and efficiency features that are more aligned with drivers' needs.

Dive Insight:

Other major companies such as Mack Trucks have also recognized the driver shortage and say it's been hurting sales. These companies are realizing they need to do more to stay competitive and adapt to new clientele, such as women and younger drivers. As reported by TruckNews.com, International has even been bringing drivers in to sit in clay models of new trucks and give feedback on how they should be set up.

This shortage has of course affected the waste industry and companies are taking new steps to expand their workforce. Waste Management hosted its first national career day last October and hired 20 people on the spot in Houston. The company has also built a training facility in Florida and offers commercial driver license programs in a number of states.