Dive Brief:
- San Francisco will distribute technologically-advanced textile recycling bins in 100 apartment complexes and condominiums during the next year, with a goal is to place a bin at all high-rises in the city by 2019.
- The project is part of a collaborative effort between Goodwill of San Francisco, a local design firm and a property manager trade group.
- The goBINS are made from recycled materials. Sensors alert Goodwill when the bin is full. Donors can access an online tax form using a smartphone to scan the QR code on the bin.
Dive Insight:
The city recently launched a "Zero Waste Initiative," which included collecting used clothing that will be recycled. San Francisco disposes of more than 39 million pounds of textiles annually. Looking to hit the goal of achieving zero waste by 2020; its diversion rate is currently at 80%, the highest of any city in North America. The textile recycling bins are expected to help reach that goal.