Dive Brief:
- Waste Pro has announced former New Orleans Saints running back Deuce McAllister as the new president of Waste Pro of Louisiana.
- McAllister joined Waste Pro in 2011 as the municipal marketing manager for the Louisiana and Mississippi markets, during which he assisted in expanding Waste Pro's service base.
- As president, McAllister will oversee more than 80 management, administration and operational employees from four locations across Louisiana, including New Orleans.
Dive Insight:
This has been a significant year of growth for Waste Pro as the company has broken ground on new MRF projects, acquired new companies and expanded its use of CNG in its fleet across its home state of Florida. This announcement of a new president for Waste Pro of Louisiana is just another indication of how the company is becoming a fierce competitor in the waste hauling industry.
"I am proud to live in such a wonderful place," said McAllister, in a Waste Pro statement. "Everyone in Louisiana is like family to me and I am excited for this opportunity to continue contributing to my community’s development."
Having a "football legend" carry such a significant waste management title isn't a bad scenario for the overall industry either. While waste management occupations still holds a "dirty" stigma among many consumers, having big names advocate for the industry allows non-industry folks to have a different perspective of the workforce. Many other celebrities have supported waste management companies — such as Leonardo DeCaprio who invested in Rubicon Global, or Bill Gates who is a shareholder of Republic Services — and their support is beneficial in keeping the waste management industry thriving.
