Dive Brief:

• A documentary which illustrates food waste, Just Eat It, will be debuting at a film festival in Toronto in April.
• The film cover the waste cycle of food from farm to store to fridge.
• The filmmakers discovered that many countries discard almost half of their food into the trash, and  at the conclusion of the film, decide to stop buying food and eat discarded food exclusively for half a year.

Dive Insight:

The film reveals how the psychology of food waste—e.g., consumers' preoccupation with expiration dates, the unblemished appearance of food and portion sizes—is contributing to the creation of waste and leading to devastating consequences across the world.