Dive Brief:
- Pensacola, FL-based waste generator consulting firm Old Seville Expense Reduction has renamed itself Old Seville WasteExperts.com as part of its rebranding effort.
- The company said its updated brand image and website reflect its growth as a waste consulting leader, according to a news release. On its new website, the firm says it works with 6,500 companies nationwide generating $11 million in annual savings for its customers, while managing waste spending of more than $26 million annually. It lists areas of expertise such as contract negotiations, the waste industry, medical waste, recycling and green sustainability. Some of Old Seville's clients have included Burger King, Life Care Centers of America, Applebee’s, Grace Healthcare, Longhorn Steakhouse and DCI Biologicals Inc.
- The company’s compensation is contingent upon dollars it saves clients, who receive the larger share of those savings.
Dive Insight:
Leaders in solid waste management focus heavily on executing strategic goals, complying with evolving legislation, hanging on in volatile markets, and other challenges of the industry. Even professionals in other businesses are needing to understand solid waste management to a degree, as they are mandated or chose to adopt greening efforts.
Old Seville WasteExperts.com CEO Nick Johnson is working to sell the company’s expertise to businesses so they can be successful in these environmental areas as they apply to their operations.
"We are very pleased with the feedback and response we are receiving from our clients and partners about the new brand," said Johnson. "We strive to provide service that sets us apart from national competition, and now our website, logo and marketing materials are aligned with our reputation."
