Dive Brief:
- Dr. Pepper Snapple Group and Keep America Beautiful have donated 900 new recycling bins to parks throughout the US.
- Since its start three years ago, the partnership between the beverage manufacturer and the recycling nonprofit group has given 2,500 recycling bins to community groups and municipalities in 33 states. The program aims to make recycling more available to people in parks.
- By making recycling easier for more consumers, the partnership expects to increase the volume of materials collected and recycled.
Dive Insight:
This program between Dr. Pepper Snapple Group and Keep America Beautiful could be a template for other corporations looking to show their commitment to the environment. “With lack of convenience being one of the biggest obstacles to recycling, the bins we’re providing will increase recycling in these communities,” said Brenda Pulley, senior vice-president, recycling, for Keep America Beautiful.
