Dive Brief:
- Dell computers are increasingly being made of recycled computer plastic. From July 2014 through March, the computer manufacturer used 2.89 million pounds of plastic e-waste in its new computers.
- Dell started a pilot program to use recycled computer plastic last summer. The firm partnered with Wistron GreenTech, in an effort through which computer plastics are gathered from e-waste return programs which Dell has in countries across the globe. The waste is sent to China, for processing and blending with virgin plastic.
- The company’s Dell Reconnect program is a decade-long partnership that the company has with Goodwill. The program enables consumers to return computers and computer parts for recycling.
Dive Insight:
Dell believes such efforts will ultimately made law.
"Our attitude is, sooner or later this will be mandated," said Trisa Thompson, Dell’s vice-president of corporate responsibility. "Let’s get ahead of this."
