Dive Brief:

• To reflect its growing industry presence, Curbside Value Partnership (CVP) announced that it will now be known as The Recycling Partnership.
• The non-profit says it has doubled its budget and number of member organizations. 
• The Recycling Partnership also named Blacksburg, VA, Charlotte, NC, and Cleveland among its new partner communities. 

Dive Insight:

The group has worked to refine its approach to overcome obstacles in the industry that prevent successful recycling. In March, The Recycling Partnership added Waste Management as the newest member of the group. 

The Recycling Partnership focuses on improving curbside recycling throughout the U.S. The latest partner communities will benefit from community outreach programs and education about recycling; some participating cities will receive carts as a strategy to increase the recycling rate.