Dive Brief:

• The manufacturers of REPREVE, a fiber made from recycled materials, have partnered with quarterback Matthew Stafford of the Detroit Lions to launch the “Make The Smart Throw” campaign.
• The campaign’s goal is to increase recycling awareness by highlighting the importance of discarding of recyclables through the proper outlets -- such as a recycling bin. 
• Stafford challenges fans to show how they can “make the smart throw” by asking consumers to send in videos displaying the skills they use to toss bottles into the recycling bin.

Dive Insight:

The 10 best videos will be featured on REPREVE’s Facebook page. The videos will be voted on by the public, with the crowd favorite scoring tickets to a Detroit Lions game, where Stafford will engage in a “recycling battle” with the winner -- a contest to see who is better at throwing plastic bottles into a bin in front of an audience of 65,000 sports fans.