Dive summary:
- Coca-Cola Enterprises, which produces Coca-Cola products in Western Europe, announced two new initiatives to improve recycling as part of its goal to become a low-carbon, zero-waste business.
- To reach their goal CCE wants to boost the capacity of its plastics reprocessing facility by 70%, converting 20,000 additional tons of plastic into food-grade packaging per year.
- Particular attention will be paid to consumer habits in France and Great Britain, which have the lowest recycling rates in Europe of only half of all bottles being recycled.
From the article:
Coca-Cola Enterprises (NYSE/NYSE Euronext Paris: CCE), which produces, markets and distributes Coca-Cola products in Western Europe, is today announcing two new initiatives aimed at improving recycling behavior and infrastructure, as part of its journey to becoming a low-carbon, zero-waste business. CCE's sustainability plan commits it to setting the standard for sustainable packaging, achieving zero waste in its own operations and recycling more packaging than it uses. ...
