Dive summary:
- Packaging accounts for 75 million tons of waste in the U.S., but Bob’s Burger, a Brazilian fast food company has introduced edible packaging, which could substantially lower landfill waste.
- At the beginning of this year Harvard scientists developed WikiCells, edible packaging that would take on the flavor of whatever it contained, though it is not known if it was this material Bob’s Burger used or another material.
- Two companies in the U.S. have shown interest this year in creating a market here for sustainable, edible packaging.
From the article:
The ad's premise is that Bob's burgers are so good, customers can't wait to unwrap them before chowing down. Some diners featured in the video seem confused by the packaging, but the chain said the campaign was so successful that none threw it out.
The serving of edible wrapping appears to be a one-time event for the chain, but edible paper it may be the way of the future. In April, The Guardian wrote that two U.S. companies were vying to bring edible packaging to the U.S. market. One of them is the team that created WikiCells. The other is Indiana-based firm MonoSol, which already uses its brand of casing technology in dissolvable pods of washing detergent. Both firms plan to introduce food products in the near future. ...
