Dive Summary:

• Aveda has teamed up with G2 Revolution, a recycling solutions firm, to handle the recycling of packaging not accepted during regular recycling pick-up.
• The cosmetics company, which specializes in skin and hair care products, will create new packaging made from the packaging it collects.
• Customers can send discarded packaging to any of Aveda's 107 retail locations.

From the article: 

For each bin processed for recycling, G2Revolution will donate funds to an Ohio food bank.

“The reality is that municipal programs vary in the types of materials they are able to recycle,” said Dave Rapaport, Aveda vice president, earth & community care. “Aveda is committed to a no-waste philosophy..."