Dive Brief:

• A campaign by the Maricopa Association of Governments in conjunction with the Valleywide Recycling Partnership is encouraging the Phoenix, Arizona community to reduce holiday waste.
• The public-awareness campaign prompts residents "Think Before You Shop" as a way to limit the amount of trash that enters landfills this time of year.
• ​The six videos created for the campaign will give consumers tips to reduce, reuse and recycle in order to eliminate waste from the holidays.

Dive Insight:

According to the EPA, the United States generates 25% more waste between Thanksgiving and New Year's than throughout the remainder of the year, which results in one million more tons of trash than usual. Different solutions are being introduced around the country to reduce extra amount of trash entering landfills.