Dive Brief:

• Apple Inc., maker of sleek consumer electronics, announced changes made to its “Reuse and Recycling Program,” issuing a lower trade-in value for iPhone products collected through the initiative.
• The company reduced the compensation to $225 for consumers who recycle used phones; the incentive was $270.
• Apple’s recycling program has been in effect nationwide since 2011, when it partnered with PowerON, a recycling contractor based in California. The recycling program is now active in France, Germany and the UK. 

Dive Insight:

In April, Apple announced it would accept Apple-branded e-waste at retail locations around the world. The company offers customers a gift card for each trade-in; the incentive was started as a way to prevent electronics from ending up in landfills.