PRESS RELEASE

California Resource Recovery Association Chooses Nonprofit Pro, Jenna Abbott, to Propel Organization Forward 

California Resource Recovery Association | August 1, 2017

MEDIA ADVISORY:   For Immediate Release

DATE:    August 1, 2017

CONTACTS:

Rob Hilton
President, CRRA(925) 977-6959

Jenna Abbott
Executive Director, CRRA
(916) 441-2772 ext. 1

Sacramento, California – August 1, 2017–  The California Resource Recovery Association (CRRA) is pleased to announce the selection of Jenna Abbott as its new Executive Director.  Abbott’s appointment follows a three-month national search undertaken by the Board of Directors through Alcorn Associates of Sacramento, California.   

“The Board of Directors couldn’t be more excited about the opportunities in front of us in this highly dynamic time for our industry and our members – Jenna’s perspective and energy are a perfect fit to capitalize on this moment”, said Rob Hilton, CRRA Board President.  “Jenna will bring leadership and creativity to the CRRA’s programs and a deep sense of commitment to advance the mission of the Zero Waste community.  For the past 10 years she has been a trailblazer in the nonprofit world, most recently leading the Mack Road Partnership, a property based business improvement district, in South Sacramento.  She has a proven record when it comes to program development, events management, fundraising and advocacy work so her executive and leadership skills are well suited for our needs.  Jenna has a breadth of perspective and experience that we know will set CRRA apart and we are excited to work with her to craft the next phase for our members and the industry.”

CRRA was founded in 1974 and is California’s statewide recycling association. It is the oldest and one of the largest non-profit recycling organizations in the United States. A 501(C)3 organization, CRRA is dedicated to achieving environmental sustainability in and beyond California through Zero Waste strategies including product stewardship, waste prevention, reuse, recycling and composting. CRRA’s members represent all aspects of California’s reduce-reuse-recycle-compost economy. Members work for cities, counties, municipal districts, and businesses as well as hauling companies, material processors, non-profit organizations, state agencies, and allied professionals.  Working as a team, the members, board of directors and staff of CRRA create resources to advance local, regional and statewide waste reduction efforts which result in critical environmental and climate protection outcomes.

“I am so excited to be joining CRRA at such a pivotal time in its history!” said Abbott.  “With a new certification ready to roll out and our conference just around the corner, I can’t think of a better time to come aboard.  Historically, California has been a leader in the field of sustainability and zero waste and I am passionate about finding innovative ways to make CRRA the recognized expert in this arena.  I look forward to meeting our members, sponsors and friends at CRRA’s 2017 Conference and Tradeshow at Paradise Point, San Diego, August 20-23 and to following up with some more intimate meetings over the next few months.  I’m thrilled to have a solid Board of dedicated professionals to set strategy as we seek to increase the role of CRRA in policy direction in the state and beyond.” 

About CRRA

 For over 40 years CRRA has been a leader in the Zero Waste movement and environmental education in California.  It is the oldest and one of the largest non-profit recycling organizations in the United States. Formed as a 501(C)3 organization, CRRA is dedicated to achieving environmental sustainability in and beyond California through Zero Waste strategies including product stewardship, waste prevention, reuse, recycling and composting.

In 2015 CRRA joined forces with the Solid Waste Association of North America (SWANA) to create and offer a new professional development course that certifies professionals in Zero Waste Principles and Practices throughout North America. The course provides professionals with a comprehensive catalog of knowledge that builds understanding of rapidly emerging public and private sector Zero Waste programs and the key principles that support these programs. For more information about the certification program, the annual CRRA conference or membership in the Association, please contact Jenna Abbott at jenna@crra.com or (916) 441-2772 ext. 1

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