Dive Brief:
- US Ecology Inc., an environmental services firm based in Boise, ID, announced it is unifying company operations and launching a redesign of its brand.
- The company said the move reflects its position in the marketplace and that having one universal brand will strengthen its ability to provide turnkey services via a connected network of assets around the country.
- US Ecology’s new tagline, “Unequaled service. Solutions you can trust,” was created by focusing on the company’s core value: protecting human health and the environment while providing exceptional customer service.
Dive Insight:
The new branding will encompass all aspects of US Ecology's business, including the company’s waste and recycling arm, the Environmental Quality Company.
US Ecology acquired that firm last April for an estimated $465 million. EQ handles waste and recycling services for commercial and governmental clients, including the treatment and disposal of hazardous wastes, field and industrial services, and recycling and waste management.
