Dive Brief:

• Novelis, an aluminum manufacturer based in Atlanta, Georgia, has created the "Evercan," a beverage can comprised of a minimum of 90% recycled materials, according to Waste Management World.
• The cans contain more recyclables than any other can on the market and, according to the company's Chief Sustainability Officer, the process can be practiced "infinitely."
• Novelis has invested half a billion dollars in two years to double its use of recyclables, and is working to use 2.3 tons of recycled components by 2015.

Dive Insight:

Novelis has a goal to recycle 80% of its aluminum by 2020.