Dive Brief:
- Apple Inc. (NASDAQ: AAPL) has announced it will begin accepting electronic waste at its retail locations worldwide, as long as it is an Apple product.
- The company began extending this offer April 22, Earth Day. Products in fair condition may be traded in for a gift card.
- According to Apple Insider, the recycling service was implemented to keep the devices, most of which contain toxins, out of landfills.
Dive Insight:
Forbes notes that in addition to the e-waste recycling, Apple accepts and recycles packaging from its products, but only extends this service to organizations such as educational institutions, corporate customers and government employees.